Impassioned inclusive innovation with sustainability at its core

We support the UN Sustainable Development Goals 

The Art of Creative Strategy was started in 2020 with the determination to improve sustainability and increase innovation in planning and operations. We focus on change management and use human centred design principles to inspire business culture change.

Our culture 

                                                                                  We are inclusive. We are respectful. We seek to understand. We are collaborative. We believe that a positive environment produces the best work. We love art and historical fiction. 

 What is our vision?

We seize every opportunity to learn and grow. Creativity and attention to detail produce results. We have a 5 year strategic vision of achieving B Corporation certification.


Tracey Lloyd, Director of The Art of Creative Strategy. 

Tracey holds an MBA from Griffith University and is a Fellow of the Institute of Managers and Leaders. She has spent 20 years working across small business, professional services, international business and in her passion area of non-government community focused organisations.