Tracey Lloyd

Tracey Lloyd is Director of The Art of Creative Strategy. She holds an MBA from Griffith University and focuses on sustainable business and evidence based practices. She is passionate about helping small to medium enterprises create practical, sustainable and implementable strategic plans.

Data Driven Strategy

Data driven strategy can improve your business decision making. Data can be obtained both internally (customer data, sales data, marketing data) and externally (demographic and industry statistics). It is vital to follow a process:
• Identify the data needed for the decision
• Decide on benchmarks
• Collate the data and benchmarks
• Use the Data as a tool to aid decision making

Sustainability Reporting

People Planet Profit come together to give full picture of business Sustainability reporting covers a wide variety of reports that aim to show the societal, environmental and financial impact a business has. It includes the well known triple bottom line reporting together with stand alone environmental impact reports and social impact reporting. Triple bottom line …

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Change Management Lessons from the European Super League

The clubs that have signed up to the European Super League (Manchester United, Liverpool, Manchester City, Tottenham, Arsenal, Chelsea, Barcelona, Real Madrid, Atletico Madrid, Juventus, Inter Milan and AC Milan) have a combined value of over US$34 billion (Forbes), higher than 1990 World Cup Quarter-Finalists Cameroon and means that if the combined foundation teams were …

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